# Construction Owners — "Google-Linked Groot LLC Proposes Five-Building Data Center Campus in West Memphis, Arkansas" (extract) > *Focused extract retrieved 2026-05-29. Used as the Tier-3 secondary source for the appearance of the name "Spark Innovations LLC" in the confirmed-Google West Memphis / Project Pyramid project — to be read against the Tier-1 appearance of "Spark Innovations, LLC" in the Conway Project Stratus NDAs. Wayback Save-Page-Now not attempted (`wayback: ~`).* ## Source metadata - **Publisher:** constructionowners.com (trade press), reporting on West Memphis / Crittenden County - **Retrieved:** 2026-05-29 - **Tier 3** — authoritative secondary (trade press citing local reporting); used for the West Memphis name appearance only, not for any Conway claim. ## Extract - On **Spark Innovations LLC** (the single mention): "Last year, local media noted that **Spark Innovations LLC, an affiliate linked to the endeavor**, had plans for a roughly **$3 billion** investment targeting the **Bollinger Road area**." The article presents Spark Innovations as an earlier-in-time affiliate, distinct from the current [[GROOT LLC]] proposal. - On **GROOT LLC**: the formal entity submitting the current proposal; acquired the ~1,178-acre Bollinger Road site in November 2024 and submitted "Project Pyramid" plans to the Army Corps of Engineers; the West Memphis City Council approved a PILOT arrangement (reported extendable up to $10 billion). - On **Google**: "Industry reports, including those from BizJournal, cite multiple sources linking Google as the hyperscale cloud provider behind Groot LLC." (Separate, later reporting — e.g., Data Center Dynamics, "Google confirmed to be behind West Memphis data center project in Arkansas" — reports Google's public confirmation of the West Memphis campus.) ## Notes - This source establishes only that the **name** "Spark Innovations LLC" has been publicly associated with the West Memphis / [[GROOT LLC]] / Project Pyramid (Google-confirmed) project as an early affiliate. It does **not** establish the entity's corporate structure, and it does **not** itself connect Spark Innovations to Conway. - The investigative significance is the **name coincidence** with the Tier-1 "[[Spark Innovations, LLC]]" that [[Conway Corporation]] staff signed Project Stratus NDAs with. Whether the two are the same legal entity is unconfirmed on the present record — see [[Spark Innovations, LLC]] for the bounded analysis and the SoS-registry verification step. - Cited by: [[Spark Innovations, LLC]].